PURPOSE MUSIC GROUP LLC , founded and is co-owned by RUSSELL JOHNSON and GEORGE LITTLEJOHN. is an all encompassing, full service, music-based content, entertainment company.
The foundation of Purpose is our management company that focuses on the management of producers, artists, songwriters, DJs, and film directors. Purpose Records, our independent music label, was founded in 2001. Our initial goal was to provide an outlet for quality, adult orientated, soul music (Grown Folks Music). The label naturally evolved from the management company.
Our licensing department handles international and domestic master licenses, as well as TV and film synch licensing. viral marketing, alternative retail consulting, tour development, and talent buying.
The Purpose mission is to create, market, and expose quality adult oriented music in multiple genres including urban ac, soul, r&b, dance, jazz, singer-songwriter, and triple-A.
The current Purpose roster includes Grammy nominated singer/songwriters and RnB/Soul leaders ERIC ROBERSON, BILAL and ANTHONY DAVID; world famous DJ/producer DJ SPINNA; Soultracks award winning album and song of the year recipient, singer/songwriter/producer and multi-instrumentalist ANGELA JOHNSON; multi-instrumentalist singer/songwriter MONET; pop/soul singer American Idol finalist ELLIOTT YAMIN; Grammy winner singer/songwriter ALGEBRA; and gospel soul sensation TAYLOR ELISE.
Purpose has also started a distribution company NIA DISTRIBUTION. Our goal with NIA is to empower other independent labels by providing a viable outlet for their projects. Through NIA in the past year, projects were distributed included: Grammy winner singer/songwriter GORDON CHAMBERS; southern blues soul band REVELATIONS featuring TRE WILLIAMS; our own projects by ANGELA JOHNSON and MONET; Richmond based singer/songwriter JARRARD ANTHONY; dj/producer DJ KEMIT; the TODAY (EP) by the iconic singer/songwriter/producer WILL DOWNING; the critically acclaimed jazz influenced project by ABIAH. NIA has upcoming projects by 11 yr old singer/actress TROI ZEE and NJ/NY based RnB singer /songwriter BRADD MARQUIS.
NIA is also distributing our PURPOSE MUSIC VAULTS series headed up by musicologists DONALD CLEVELAND . Through Purpose Music Vaults we released the following reissues from BOBBY WOMACK Pieces, RONNY DYSON One Man Band, DAN HARTMAN Instant Replay, BOOKER T I Want You, BLOODSTONE We Go A Long Way Back and ONE WAY featuring AL HUDSON — all with bonus cuts.
One of our goals with this series to keep alive our lost “classics” which is a major part of our culture.
We are excited to announce that we are now consulting 2x Grammy award winning producer SHANNON SANDERS .