PURPOSE MUSIC GROUP LLC , founded and is co-owned by RUSSELL JOHNSON and GEORGE LITTLEJOHN. is an all encompassing, full service, music-based content, entertainment company.
The foundation of Purpose is our management company that focuses on the management of producers, artists, songwriters, DJs, and film directors. Purpose Records, our independent music label, was founded in 2001. Our initial goal was to provide an outlet for quality, adult orientated, soul music (Grown Folks Music). The label naturally evolved from the management company.
Our licensing department handles international and domestic master licenses, as well as TV and film synch licensing. viral marketing, alternative retail consulting, tour development, and talent buying.
The Purpose mission is to create, market, and expose quality adult oriented music in multiple genres including urban ac, soul, r&b, dance, jazz, singer-songwriter, triple-A and artists and music that are not genre-specific
The current Purpose roster includes Grammy nominated singer/songwriters and RnB/Soul leaders BILAL and ANTHONY DAVID , Grammy winner singer/songwriter ALGEBRA BLESSETT ; Awarding winning somgwriter/producer SHANNON SANDERS ( 2 Grammys, 2 Emmies, Dove) world famous DJ/producer DJ SPINNA; Soultracks award winning album and song of the year recipient, singer/songwriter/producer and multi-instrumentalist ANGELA JOHNSON; multi-instrumentalist singer/songwriter MONET; singer/actress 12 yr old TROI ZEE and gospel soul sensation TAYLOR ELISE.
Purpose has also started a distribution company NIA DISTRIBUTION. Our goal with NIA is to empower other independent labels by providing a viable outlet for their projects. Through NIA in the past year, our most recent projects include the debut artist/producer project by elite drummer LIL JOHN ROBERTS “The Heartbeat”, ANGELA JOHNSON 6th project her self -produced “Naturally Me”, America’s Got Talent classical new age band SONS OF SERENDIP , singer/songwriter CARMEN RODGERS “Stargazer” , the US debut of Japanese soul singer NAO YOSHIOKA and BRADD MARQUIS 3rd project “Thank You” Past distributed included: Grammy winner singer/songwriter GORDON CHAMBERS; southern blues soul band REVELATIONS featuring TRE WILLIAMS; our own projects by ANGELA JOHNSON and MONET; Richmond based singer/songwriter JARRARD ANTHONY and international renown dj/producer DJ KEMIT.
NIA has partnered with industry veteran KEVIN HAREWOOD of EDCLECTIC ENT. to form PURPOSEFUL VISION MEDIA. The recently recently film “Maybe Tommorow” was our debut Purposeful Vison Media release.
NIA is also distributing our PURPOSE MUSIC VAULTS series headed up by musicologists DONALD CLEVELAND . Through Purpose Music Vaults we released the following reissues from BOBBY WOMACK Pieces, RONNY DYSON One Man Band, DAN HARTMAN Instant Replay, BOOKER T I Want You, BLOODSTONE We Go A Long Way Back and ONE WAY featuring AL HUDSON — all with bonus cuts.
One of our goals with this series to keep alive our lost “classics” which is a major part of our culture.
The PURPOSE MUSIC GROUP in the upcoming year will be expanding into the areas of brand partnerships, tour booking, consulting, festival curation and cable televsion